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What good is a website if you have no idea what it’s doing for your business?
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Knowing the Numbers is Critical to Success
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One of the biggest advantages of a website is that it can provide you with tons of data on your customers - how they found you, what information they were looking for and more. It’s a shame that most businesses don’t take full advantage of the information their website can provide.
As a Terrapin client we make sure you stay well informed about what’s going on within your website and how your online marketing activities are performing. We can gauge visitor response to advertising or new website content. These reports will even help guide the future development of the website.
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Your Visitors
• Number of visitors
• What search engines are feeding the site
• What keywords people are using to find you
• Where people are located geographically
(world-wide to state level)
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Your Website / Content
• Average time spent on site
• Average # of pages viewed
• What pages / content is the most popular
• How are visitors interacting with the site (forms & tools)
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Email Campaigns
• Number of emails sent
• Number returned or marked as spam
• What recipients opened the email
• What links / offers were clicked
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Keep in Touch with Your Website
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All reports are emailed directly to you on a monthly basis, and we meet with our clients for quarterly / yearly reviews. After all, the numbers are just numbers if you don’t know what you’re looking at.
With a firm grasp of what the website is actually doing, you can score points with the boss. And if you’re the boss… you can pat yourself on the back knowing you made a great decision!
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