Social media is a great way for people to find new products or services that they’re considering. At this early stage of interaction, businesses are striving to gain exposure and make the short list for future consideration.
When a buying decision is eminent, many consumers rely on social media to research their options. What is the general consensus on this product? Are there certain things to avoid? Can any of your friends make any recommendations?
Use social media to communicate sales and promotions, new product introductions, and other things buyers may be interested in. Asking for a sale is completely normal in the world of social media - as long as it’s not the only way that you choose to engage your followers. Sell to them too much and they’ll head for the hills, never to return.
After the purchase, customers may have questions about your product or want to share feedback. Businesses often adopt social media as a way to respond to these inquiries quickly and demonstrate their dedication to serving their customers.
Tapping into social media can reap huge benefits if users are happy with your product or service and offer up reviews to their networks. One satisfied customer can turn into hundreds of new potential customers. On the flip side, a bad experience can hurt your company on social media if not dealt with in a timely and appropriate manner.